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Neuromarketing
What is neuromarketing?
How is it being used?
What happens if implicit and explicit responses differ?
Why do some consumer advocate associations criticize neuromarketing’s potentially invasive approach?
These questions answered by: Prof. Gemma Calvert BSc DPhil CPsychol FRSA is thefounder of Neurosense Group, Neurosense Asia Pacific. She is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing.
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אמנות המכירה: מהי טכניקת המכירות המנצחת?
מהי הטכניקה המנצחת שעלינו להשתמש בה בכדי למכור מוצר או שירות מסוים ואיך נשתמש בה בחכמה?
שמי חניתה שושן, מנכל"ית Top Marketing העוסקת בליווי עסקי ושיווקי לחברות ועסקים ומדיי שבוע אני אעביר לכם הרצאות בנוגע לשיווק מנצח.
צפייה נעימה!
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אומנות המכירה- מה מניע את הלקוח לקנות?
בכדי שנדע למכור היטב את המוצר או השירות שלנו, עלינו להבין מהם המניעים השונים שגורמים ללקוחות שלנו לקנות אותם.
שמי חניתה שושן, מנכל"ית Top Marketing העוסקת בליווי עסקי ושיווקי לחברות ועסקים ומדיי שבוע אני אעביר לכם הרצאות בנוגע לשיווק מנצח.
צפייה נעימה!
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אמנות המכירה- מהי בעצם מכירה?
מהי מכירה? למי אנחנו מוכרים את עצמנו ולמה? ומה באמת גורם ללקוחות שלנו לקנות?
שמי חניתה שושן, מנכל"ית Top Marketing העוסקת בליווי עסקי ושיווקי לחברות ועסקים ומדיי שבוע אני אעביר לכם הרצאות בנוגע לשיווק מנצח.
צפייה נעימה!
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הרצאת מבוא לשיווק 3- מיהו קהל היעד שלנו?
מיהו קהל היעד שלנו ולמה חשוב שנכיר אותו?
פילוח נכון של קהל היעד יעזור לנו בשיווק חכם ואפקטיבי של העסק שלנו.
שמי חניתה שושן, מנכל"ית Top Marketing העוסקת בליווי עסקי ושיווקי לחברות ועסקים ומדיי שבוע אני אעביר לכם הרצאות בנוגע לשיווק מנצח.
צפייה נעימה!
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הרצאת מבוא לשיווק 1- מה זה SWOT?
SWOT הינה שיטה יעילה בניהול אסטרטגי לבחינת יכולת הארגון לייצר יתרון תחרותי בסביבה שבה הוא פועל.
חניתה שושן, מנכל"ית Top Marketing העוסקת בליווי עסקי ושיווקי לחברות ועסקים ומדיי שבוע אני אעביר לכם הרצאות בנוגע לשיווק מנצח.
צפייה נעימה!
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Multisensory Integration
What is Multisensory integration?
How does the brain combine the senses?
Why has the broan evolved this way?
How do the senses combine to fool the brain?
These questions answered by: Prof. Gemma Calvert BSc DPhil CPsychol FRSA is thefounder of Neurosense Group, Neurosense Asia Pacific. She is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing.
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The Subconscious Brain
What do we understand to be the role of the subconscious brain?
How do the conscious and subconscious differ?
Can the subconscious mind accept any suggestion it receives without question?
Does the brain use the same neurological circuits to commit a conscious act as it does an unconscious one?
These questions answered by: Prof. Gemma Calvert BSc DPhil CPsychol FRSA is thefounder of Neurosense Group, Neurosense Asia Pacific. She is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing.
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Lifetime Customer Value
What is the meaning of Lifetime Customer Value (LCV)?
Why is it important to be realistic with the information learned from evaluating the LCV?
How can a startup make informed marketing decisions without an LCV in the initial stages of their company’s life?
How can a company avoid misunderstanding and misuse of an LCV in applying it to their marketing strategy?
These questions answered by: David Twigg - Online Marketing Expert
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Businesses Suited to Online Marketing
Are all businesses suited to online marketing techniques?
What should a startup be sure to focus on from day one, in order to maximise the effectiveness of their online marketing strategies?
Should a failed campaign cause a business to cease its online marketing efforts, or should it keep on trying?
These questions answered by: David Twigg - Online Marketing Expert
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Key Factors to Online Marketing Success
How important is analysing the competition as a factor for online marketing success?
Each company has individual targets and unique definitions of success. In what way is the definition of success a key element in online marketing?
What other factors are key to the success of an online marketing campaign?
What are some of the key factors that can lead to the failure of any online marketing campaign?
These questions answered by: David Twigg - Online Marketing Expert
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Successful Online Marketing Campaigns
What defines an online marketing campaign as a success?
What is the main differentiator between a successful campaign and an unsuccessful campaign?
Are there any measures that a company can take so as to avoid their campaign becoming a failure?
Who is usually responsible for ensuring the success of an online marketing campaign?
These questions answered by: David Twigg - Online Marketing Expert
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Efficient Online Marketing
Why do so many businesses fail to leverage online marketing efficiently?
Does the target market of each company, have any influence on the effectiveness of online marketing?
What can be done to improve the overall efficiency of online marketing today?
These questions answered by: David Twigg - Online Marketing Expert
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Dr. Drew' s Pilot Broadcast
Practice Management and Entrepreneurship expert Drew Stevens will provide marketing, sales and customer service expertise.
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Online Marketing
What are keyword searches and how do they help market businesses?
How can businesses learn what keywords lead to the most traffic?
What are the major game changers in online marketing?
These questions answered by: George Jackson Reputation Marketing Specialist at Prose Energy
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Mobile Marketing
What is mobile marketing?
Can business without mobile applications compete?
These questions answered by: George Jackson Reputation Marketing Specialist at Prose Energy
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Reputation Marketing
What is reputation marketing?
How does one build their online business reputation?
These questions answered by: George Jackson Reputation Marketing Specialist at Prose Energy
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Trendsetting
Why is the youth market notoriously hard to reach?
How important to a brand is successful youth marketing?
How does a brand maintain credibility with its audiences?
How do you discover and leverage emerging trends?
These questions answered by:
Simon Needham was born in Huddersfield in northern England, he studied typography, photography, film and graphic design composition at Batley School of Art. He co -founded ATTIK design studio – which is today a renowned global creative agency with offices in Leeds, San Francisco and Los Angeles, and global creative billings estimated at $30 million per year.
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The Future of Law using Technology
Why do lawyers need to know about cloud technology?
Traditionally, lawyers have been unwilling to change the ways that legal services are delivered. How will lawyers, willing to adapt, prosper more than those who will not?
What online marketing strategies should lawyers adopt to generate new opportunities?
How does technology open up opportunities for lawyers to fundamentally change the paradigms of working together?
These questions answered by:
Donna Seyle, lawyer, writer and founder of Law Practice Strategy, a service center addressing the future of law practice and legal technology.
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Free Healthcare Marketing Techniques
What is the key to a successful medical center with good patient productivity? Why should a heartfelt greeting start with the directors? In what way will it filter down the system? How can the waiting room be used as a free marketing tactic? In a world where patients are becoming more learned, how can Indian physicians keep up with the Western world in promoting their practice and talents?
Questions answered by Dr. Akash Rajpal - Founder and CEO of Ekohealth
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Healthcare and Social Media
Why has social media usage in the field of healthcare increased rapidly in the recent years?
What use can a doctor himself make out of social media platforms?
Aside from a good marketing tool, can social media usage be used to raise awareness of medical issues?
Are there any professional boundaries that are at risk of being crossed via the use of social media between a doctor and his patient? And are these boundaries outdated anyway in the 21st century?
All of these questions will be answered by: Dr. David Clarke - President of the Psychophysiologic Disorders Association. He is a Clinical Assistant Professor of Gastroenterology Emeritus and Assistant Director and the Center for Ethics at the Oregon Health & Science University .
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Gender Specific Marketing
Should marketing always be gender specific or are there certain instances where it becomes more relevant?
In the marketing plans of a healthcare organization, what have experts claimed with regard to marketing directly at men about men’s health issues?Does this theory apply equally to women?
What are the trends or statistics regarding the marketing success of male versus female doctors and their influence of patients of the opposite sex?
All of these questions will be answered by: Drew Stevens Ph.D. - President and Chief Strategy Officer at Stevens Consulting Group
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Doctors and Branding
What is the importance of marketing and branding for doctors today?
Why is that doctors often find their practices not becoming the flourishing business enterprise that they so dreamt of?
How in the 21st Century should a doctor go about developing brand awareness?
What advantages can networking bring to a doctor, his practice and its brand awareness?
All of these questions will be answered by: Drew Stevens Ph.D. - President and Chief Strategy Officer at Stevens Consulting Group
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Customer Service in the Age of Online Communications
Why is customer service so crucial for any business and how does it act as a marketing tool?
How has the internet and use of social media become a way for companies to experience reduced labor? How does customer service play a role here?
How much consideration should be devoted to user experience when designing websites and other online communications systems?
What forms of online communications besides for a basic website should a company aim to employ in order to maintain the quality of their customer service?
All of these questions will be answered by: Drew Stevens Ph.D. - President and Chief Strategy Officer at Stevens Consulting Group
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